There was a great piece on viral marketing during this morning's Today programme on BBC Radio 4.
Evan Davies was speaking to a guy from Rubber Republic about why advertisers are seeking to entertain their audiences rather than 'market at' them. The answer was simple: because people hate ads, and like laughing. And being shocked.
One viral legend; Matt, of Where the hell is Matt?, was keen to point out that manufactured humour can be less successful as a viral than stuff that just happens to be caught on film; and is produced without big budgets, or fancy editing.
Manufactured fun is fine by us. We literally laughed our arses off when we first saw the twitching eyebrows or those already odd-looking kids. And when the girl broke out the balloon, well, that was just absolute fucking genius.
P.S. How jealous are you of Matt? If, like us, you spend your days in an office, then seeing people who actually do real stuff like that makes a little part of you die doesn't it?
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