PR tripe...

There are certain words that are threadbare due to over-zealous and lazy use by PRs.

These poor, whimpering words include, but are by no means limited to:

• Solution(s) - what does this actually mean? Answer: absolutely nothing, that's what.
• Leading - surely there is only one leader in any given industry, and not every PR is fortunate enough to represent a true leader - are they? Also, how are we determining who the leaders are - is it by turnover, number of staff, prevalence of board members with a full head of hair?
• Innovative - wasn't the last true example of innovation the humble fax machine? Pretty much everything is referred to as innovative now - even using energy-saving light bulbs in the office toilets.
• Specalist/Expert - well, we hope that your spokespeople are experts, but surely that should be a given?
• Offering - as in 'sacrificial'? 'Peace'?...

If you spoke to your mates the way you speak in press releases you'd end up a very lonely person. And rightly so.

Rant over.